Referrals are a great way, and a valuable source of gaining traffic to your business especially as an electrician. However, having a solid lead generation strategy is the best way to attract a steady flow of qualified leads for your business.
Greater visibility and credibility always accounts to more profit generation for electricians. So, lead generation for electricians is the best method to help you get in front of your ideal prospects, and that’s a huge pool. If you want to learn about the benefits, or ways to get you more leads with impactful strategies, stick around. Plus, we’re going to give you a few tips on using different tactics in your lead generation plan.
Why Should Electricians Prioritise Online Lead Generation?
The advent of internet marketing has given electricians a huge advantage in reaching more people than ever before – things, and ways that traditional marketing couldn’t. However, without a solid lead generation strategy, wasting time and money trying to get leads is an inevitable outcome.
The great thing about online lead generation, especially when carried out by professionals, is that it allows you to focus on the best protection. You’re able to narrow down the pool of potential leads throughout the process, and at the end, you’re left with the most qualified leads. For this reason, it is imperative that electricians put all their energy into lead generation on digital channels. Speak to a consultant about plugging into email, search, and social to help you gain the leads and return on investment.
Here Are the Four Ways to Find Electrical Work
If you’re curious about how you can get more leads for your electrical business, here are our top four proven ways to get qualified leads:
- Tap into Content Marketing
Anything published on your website, from blogs, videos, images, infographics and other online guides are referred to as content. Electricians can harness industry knowledge by creating helpful blogs and videos made to answer most of the questions homeowners have. People will generally gravitate towards online sources that are helpful, relevant and easily accessible to their needs. When you have helpful content, like blogs, you’re more likely to be seen as a credible source, and people will actually want to do business with you.
Should they ever need to can an electrician of a home improvement or electrical project, they’ll down a very short list because you’ll be top-of-mind.
- Local Search Engine Optimisation
Search engine optimisation (SEO) is a practice of optimising your website so that it can rank higher on search engine results using targeted keywords and phrases. When online user search for electricians in your locality, you want your website to appear among the top search results, that being on the first page of search engines like Google, SEO can help with that. Local SEO strategies help businesses attract relevant traffic in their area towards their site.
The first thing to do is claim your free Google My Business listing. A digital marketing agency that specifically works with tradies like electricians can help you update your profile by making your business hours, contact details, and directions to your business are clear and that they show up on Google Search as well as Maps. They’ll also use relevant photo of your business and respond to online reviews.
Additionally, you can create relationships with bloggers and other influencers in your area to collaborate and share content and links to your site. Doing this will help attract qualified local traffic to your business.
- Using Pay-per-click Advertising
Pay-per-click (PPC) advertising is a process of bidding to place your ads in search results using the keywords and phrases searchers are more inclined to search for. As a result, you’ll be able to generate electrical work leads. Bids among the highest will have their ads displayed above organic results.
PPC is instantaneous. Search engine optimisation on the other hand can take a couple of months to show results, whereas PPC isn’t like that. With pay-per-click campaigns, can drive qualified traffic to your site as soon as anyone clicks on them. Isn’t that great?
Well, now you have the low down on what lead generation for electricians is and how it can help your business, if you’re looking for an experienced and professional lead generation company, get in touch with our skilled team at Tradie Web Guys. We’re waiting on your call. Call us today!